Days elapsed: 16
Total Amount Spent: $19.15
Email Subscribers: 3
After a few more days of doubting myself and wondering if this project would be successful, I decided to pull the trigger on some ads.
I noticed that a post was doing well in one of the groups so I took that, added a caption to my page, and ran ads to it.
The ads have cost me $10.09 so far.
It costs about $0.04 per engagement.
This is because I spent some time in Facebook’s audience tool figuring out who my core audience is. This way I’m not advertising to people who don’t want it.
Another reason for the cheap engagement is the call to action on the post is to “share if you agree”. I’m currently at 70 shares for this post.
All of this since 5 am today.
No failures this week other than the loser mentality. The good news is I’m focusing on identifying when I have self-defeating thoughts and IMMEDIATELY replacing them with positive thoughts. This has worked wonders so far.
I’ve seen a ton of growth and it’s only been a few hours.
I’m confident that the page will grow quickly since this is very similar to how the owl page took off.
I’m going to keep running the ads until we hit 500 – 1000 likes. I know that’s a wide range but I’m not sure where I’ll pull the plug. It’s addicting to see all the people roll in but I’m trying to keep things lean.
After about 1000 likes the page should start gaining traction organically.
I may test running FB ads straight to the email capture page so I can build the list faster.
Once I hit 100 people on the email list, we’ll begin testing products and services.
My plan, ideally, is for us to monetize soon then roll ANY money we make directly back into running ads to keep the growth steady.
The bigger the list, the more we’ll make.
More to come.
Ok, so here are the next couple things I’m looking forward to happening:
- 500 fans
- 100 email subs (averaging a 3 to 1 fan to sub ratio so I may need 1500 fans to hit the email subscription goal)
- 1 sale of SOMETHING (I just want to see if people will spend money)
[Insert part 4 here]
Hit me up on Twitter and let me know what you think of the experiment.
Drop a comment and let me know what you think our first product or service will be.